Monday, August 8, 2011

Start Some Good with Social Media

I had the opportunity to review "Welcome to the Fifth Estate" by Geoff Livingston for Start Some Good. The full review is available on their blog and I've highlighted a few key questions below. By now, it's likely you are one of the 750 million users on Facebook. Are you using Facebook to connect with people about your mission, or just stumbling along?

Livingston's book is about social media strategy, rather than 'stumbling'  Here are some questions to ask yourself about your use of social media, whether it's Facebook, Twitter, or a tool I haven't heard of yet.

Are you having a conversation or simply promoting yourself?

Do your messages invite conversation?

When your audience responds, do you keep the conversation going, or just ignore them?

Do you measure what matters?

There's a lot more to the book than just these points. If you find yourself at our office in Charleston, SC, you're welcome to come by and borrow my copy of the book.   It will give you some new ways to approach your activities online.

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